Craft Theme Store Examples & Performance Data
Analyzing 923 live Shopify stores using Craft
Average PageSpeed score: 68/100. Explore real store examples, performance benchmarks, and design inspiration across general and fashion & clothing stores.
Total Stores
923
Avg Products
501
PageSpeed
261 tested
Theme Details
Craft is designed for artisan and handmade product stores. It emphasizes the story behind products with editorial-style layouts and maker-focused features.
Key Features
Best For
Design Style
Craft celebrates handmade and artisanal products with warm, authentic design elements. The theme features story-driven layouts that highlight maker profiles, process photography, and the human element behind products. Typography is approachable yet refined, and the overall feel is of a curated boutique rather than a mass retailer. Perfect for connecting customers with creators.
Performance Tips
Craft performs well (60-80 typical) as a Shopify-optimized free theme. Story sections with images can add weight - optimize all photography and limit homepage sections. The theme's focused feature set helps maintain speed.
Should You Choose Craft?
Decision guide based on store type and requirements
Choose Craft if:
- You sell handmade, artisan, or craft products
- Your brand story and maker identity are selling points
- You want to highlight the human element of your products
- Editorial content about your craft is important
- You're a small batch or independent maker
Consider alternatives if:
- Your products are mass-produced
- You have a large catalog requiring efficient navigation
- Brand story is less important than product specs
- You need advanced filtering and search capabilities
Top-Performing Craft Stores
Real stores achieving excellent PageSpeed scores with this theme
Craft vs Alternatives
Compare with similar themes
Top Categories
Industries using Craft most
Catalog Size Performance
How Craft performs by store size
Craft performs best with small (1-100) catalogs
Common Tech Stack
Popular integrations with Craft
Migration Trends
Stores switching to/from Craft
No recent migrations detected
Top Countries
Where Craft stores are based
Store Growth
Product growth for Craft stores
Based on 882 stores with historical data
Similar Themes
Themes with similar adoption to Craft
Stores using Craft
Sorted by product count
| # | Store | Category | Products | Collections | Country | Speed | Link |
|---|---|---|---|---|---|---|---|
| 1 | General | 132,217 | 79 | GB | — | ||
| 2 | General | 24,785 | 191 | DE | — | ||
| 3 | General | 15,696 | 182 | CA | — | ||
| 4 | General | 14,845 | 497 | US | — | ||
| 5 | General | 9,958 | 211 | SE | — | ||
| 6 | Fashion & Clothing | 6,680 | 1,262 | FR | 61 | ||
| 7 | Arts & Crafts | 5,574 | 170 | DE | 78 | ||
| 8 | General | 4,921 | 48 | US | — | ||
| 9 | General | 4,893 | 234 | AU | — | ||
| 10 | Fashion & Clothing | 4,792 | 26 | US | — | ||
| 11 | Print & Photo | 4,005 | 85 | US | 34 | ||
| 12 | General | 3,966 | 17 | US | — | ||
| 13 | Fashion & Clothing | 3,870 | 89 | US | 70 | ||
| 14 | Fashion & Clothing | 3,870 | 89 | US | — | ||
| 15 | General | 3,856 | 31 | US | — | ||
| 16 | Jewelry & Accessories | 3,814 | 40 | US | 66 | ||
| 17 | Gifts & Hampers | 3,551 | 30 | RS | — | ||
| 18 | Tools & DIY | 3,408 | 12 | GB | 60 | ||
| 19 | General | 3,323 | 136 | CA | — | ||
| 20 | General | 3,258 | 14 | US | — | ||
| 21 | General | 3,137 | 256 | US | — | ||
| 22 | General | 2,644 | 94 | SG | — | ||
| 23 | Furniture | 2,529 | 78 | ES | 70 | ||
| 24 | General | 2,366 | 43 | US | — | ||
| 25 | General | 2,336 | 30 | US | — | ||
| 26 | General | 2,313 | 137 | GB | — | ||
| 27 | General | 2,311 | 184 | US | — | ||
| 28 | Gifts & Hampers | 2,156 | 113 | GB | 63 | ||
| 29 | General | 2,128 | 28 | GB | — | ||
| 30 | General | 2,121 | 66 | NO | — | ||
| 31 | Jewelry & Accessories | 2,113 | 36 | US | 75 | ||
| 32 | General | 1,965 | 96 | US | — | ||
| 33 | Electronics | 1,958 | 505 | ES | 89 | ||
| 34 | Homeware | 1,825 | 71 | CA | 86 | ||
| 35 | General | 1,688 | 99 | AU | — | ||
| 36 | General | 1,669 | 64 | US | — | ||
| 37 | General | 1,620 | 219 | GB | — | ||
| 38 | Gifts & Hampers | 1,617 | 200 | SE | 60 | ||
| 39 | Homeware | 1,589 | 72 | US | 74 | ||
| 40 | Arts & Crafts | 1,560 | 81 | DE | — | ||
| 41 | General | 1,542 | 113 | NO | — | ||
| 42 | General | 1,528 | 180 | US | — | ||
| 43 | General | 1,457 | 63 | NL | — | ||
| 44 | General | 1,394 | 128 | US | — | ||
| 45 | General | 1,313 | 83 | ZA | — | ||
| 46 | Education | 1,294 | 18 | SI | 58 | ||
| 47 | Fashion & Clothing | 1,265 | 36 | ES | 74 | ||
| 48 | Fashion & Clothing | 1,255 | 221 | US | — | ||
| 49 | Homeware | 1,237 | 102 | GB | — | ||
| 50 | General | 1,237 | 44 | US | — |
Showing 1–50 of 921 stores
Common Questions About Craft Theme
How many stores use Craft theme?
Currently, 923 Shopify stores are using the Craft theme. Craft's popularity is strongest among general and fashion & clothing stores, where it has proven effective for product presentation and conversion. The theme's adoption rate indicates strong merchant satisfaction and ongoing developer support, meaning you can expect continued updates and a wealth of customization resources from the Shopify community.
What is the average performance for Craft?
Based on 261 tested stores, the average PageSpeed performance score for Craft is 68/100. This moderate score indicates performance varies based on implementation. Our data shows well-optimized Craft stores can achieve scores of 70+, while those with unoptimized images or excessive apps may drop below 40. Focus on image compression, limit apps to essentials, and consider lazy loading for off-screen content.
Which categories use Craft most?
The top categories using Craft are: General, Fashion & Clothing, Gifts & Hampers, Arts & Crafts, and Jewellery & Watches. With 61% of Craft stores in general, the theme is particularly well-suited for this vertical's product presentation needs. Browse our general stores to see how successful merchants in that category implement Craft.
Is Craft good for large catalogs?
Yes, Craft handles large catalogs well. The average store has 501 products, with 7% of stores managing 1,000+ SKUs. For large catalogs, ensure you're using the theme's built-in filtering, consider lazy loading for collection pages, and test navigation performance with your full product set before launching.
Where can I see real Craft examples?
Above this FAQ, you'll find 923 live Shopify stores currently using Craft. Each listing shows performance scores, product counts, category, and tech stack. Click any store for detailed analytics including Core Web Vitals breakdowns, category rankings, and what review platforms and payment providers they use. For direct comparison, use our comparison tool to evaluate Craft stores side-by-side, or check our theme detector to analyze any Shopify store's setup.
How does Craft compare to other themes?
Craft's main alternatives include Dawn, Refresh, Sense. See the comparison table above for a direct breakdown of store counts, average performance scores, and typical catalog sizes. The right choice depends on your specific needs - Craft offers flexibility, while alternatives may better suit different use cases like your products are mass-produced.
About the Craft Theme
The Craft theme is a widely-used Shopify theme, ranking #12 in popularity. It is particularly popular among general and fashion & clothing stores.
Performance
Based on our analysis of 261 stores using Craft, the average PageSpeed performance score is 68/100. This moderate score suggests the theme provides a reasonable foundation, though individual store optimization will affect results.
Best For
Craft is well-suited for general, fashion & clothing and gifts & hampers stores. The average store using this theme has 501 products, making it suitable for larger catalogs.
Comparing Themes
When choosing a Shopify theme, consider factors like performance scores, design flexibility, and how well it serves your specific category. Use our store comparison tool to see how stores using Craft compare to others, or browse the theme directory to see what's gaining popularity.
Explore More Themes
Browse other popular Shopify themes: Dawn, Debut, Impulse, Minimal, Supply, or view the full theme directory.